A UK software development studio that ships real software, on real timelines.
We help founders and product teams turn ideas into working software — through Prototype Sprints, MVP Builds and Rescue engagements. We also run our own products in tax, education, recruitment and AI tooling.
We're a small team that keeps things simple. We'd rather ship something useful than talk about it forever. Every project we take on — whether it's for a client or for us — follows the same standards.
What guides how we work
Your data stays yours
We only collect what we need and never sell your information. Simple as that.
Built to last
We write clean code that your team can actually maintain and build on.
No surprises
Fixed scope, fixed timeline, clear deliverables. You know what you're getting.
Straight talk
If something's wrong, you'll hear about it early. We don't hide problems.
How we got here
Started
We set up shop as a small UK software studio with a focus on building things people actually want to use.
First client builds
Started taking on prototype and MVP work for founders and product teams who needed to ship quickly. Launched MTE (Make Tax Easy) in parallel as our first in-house product.
Sharpened the offer
Settled on three fixed-scope packages — Prototype Sprint, MVP Build and Rescue — so clients always know what they're getting. Added Hootly and WorkWise to our own portfolio along the way.
Services-first
Made client services the centre of what we do. Our own products became the proving ground for the patterns we use on every client engagement.
Scaling the studio
Growing our team to take on more client builds while continuing to ship and learn from our own products.
Small by design
We're a focused studio, not a consultancy. You work directly with the people building your product – no layers, no handoffs.
Engineering
Full-stack developers who ship production code every day across our own products and client work. TypeScript, React, Node.js, PostgreSQL.
Design
Product designers who prototype in code. We design in the browser, not in slide decks – so what you see is what you get.
Product
We scope, prioritise, and make trade-off decisions with you. Every project has a clear owner who's accountable for the outcome.