No surprises. No mysteries. Just clarity.
Here's exactly how we take your idea from conversation to working software – and what you can expect at every step.
The pipeline
Every engagement follows the same four stages. It keeps things predictable for you and disciplined for us.
We listen. You tell us what you're trying to build, who it's for, and what's stopping you. No sales pitch – just a conversation to understand whether we're the right fit.
- 30 minutes
- We learn about your idea and your constraints
- We ask the hard questions early
- We tell you honestly if we can help
We write a clear proposal that tells you exactly what you'll get, how long it'll take, and what it'll cost. No ambiguity. No hidden extras.
- 2–3 days
- Fixed scope document with deliverables listed
- Timeline with milestones you can hold us to
- Transparent pricing – no surprises
We build in short cycles and show you progress regularly. You're never in the dark. If something needs to change, we talk about it early.
- 1–8 weeks depending on package
- Weekly progress updates with working demos
- Direct access to the team – no account managers in the way
- Decisions made quickly, not in committees
You get working software, clear documentation, and full ownership. We don't hold your code hostage or create dependencies on us.
- Included in every engagement
- Source code and deployment access transferred to you
- Architecture documentation and decision log
- Runbook for your team to maintain and extend
What we believe
These aren't marketing slogans. They're the rules we work by on every engagement.
Fixed scope, fixed price
You know what you're getting and what it costs before we start. No hourly billing. No scope creep surprises.
Weekly visibility
You see working software every week. Not slide decks. Not status reports. Actual demos you can click through.
Direct access
You talk to the people building your product. No project managers filtering messages. No account executives translating requirements.
Full ownership
Everything we build is yours. Source code, documentation, deployment access. No lock-in. No ongoing licensing.
Why it works
We build our own products every day. That means every technique we use on your project has been tested on ours first.
We validate before we build
Every feature starts with a question, not a spec. We test assumptions early so you don't spend weeks building the wrong thing.
Our prototype sprints consistently surface at least one critical assumption founders hadn't tested.
Short cycles, fast feedback
We ship working software every week, not at the end. You see progress, give feedback, and course-correct before small issues become expensive ones.
Weekly demos mean fewer surprises and lower change costs.
We measure, not guess
Performance budgets, load testing, uptime targets – we define success criteria upfront and prove we've hit them before handover.
Rescue engagements include before/after metrics so you can see the improvement.
We use what we ship
MTE, Hootly, WorkWise – we run our own products in production. Bugs, scaling problems, and user complaints hit us first, which means we've already solved most of them.
Every tool and pattern we recommend to clients has been battle-tested on our own systems.
What you get – by package
Every package has a clear checklist so you know exactly what's included and what isn't.
Prototype Sprint
You have an idea but haven't tested it with real people yet.
- Discovery workshop with structured output
- Core user journeys mapped and prioritised
- Interactive clickable prototype (code or Figma)
- Technical feasibility assessment
- Build plan with scope, risks, and estimates
- Clear written recommendation on next steps
- Production code – this is about testing, not shipping
- Pixel-perfect design – we focus on flow and logic
- A guarantee the idea works – we help you find out
MVP Build
You've validated your idea and need to get a real product in front of users.
- Working production application you can launch
- Core user flows fully implemented and tested
- Authentication, security, and data protection built in
- UI system designed to extend as you grow
- Deployment to production with monitoring
- 2 weeks post-launch support included
- Full source code and documentation handover
- Every feature you can think of – we build what matters most first
- Ongoing maintenance – we hand over so your team can own it
- A finished product – an MVP is a starting point, not an end point
Rescue / Hardening
Your product works but it's fragile, slow, or hard to maintain.
- Full technical audit with prioritised findings
- Root cause analysis – not just symptoms
- Critical fixes implemented and deployed
- Performance optimisation for worst-case scenarios
- Architecture documentation and decision log
- Knowledge transfer session with your team
- Runbook for ongoing maintenance
- A complete rewrite – we fix what's broken, not rebuild from scratch
- Feature development – this engagement is about stability
- Ongoing ops – we hand back a healthier codebase your team can manage
Frequently asked questions
Straight answers to the things people usually ask before working with us.