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Making self-assessment tax filing simple
Product
12 months from first prototype to productionProduct
12 months from first prototype to production
Making self-assessment tax filing simple
The problem
UK self-employed workers dread tax returns. The process is confusing, the language is impenetrable, and mistakes lead to penalties. Most pay an accountant hundreds of pounds to avoid the stress.
Our approach
- Mapped every HMRC self-assessment journey into plain-English, step-by-step flows
- Built guided forms that ask one question at a time, with contextual help at every stage
- Integrated directly with HMRC APIs for real-time submission and status tracking
- Added automatic tax calculations so users see their bill update as they go
Outcomes
Fewer steps
Reduced the filing process from 60+ fields to a guided conversation
Faster delivery
Average user completes their return in under 20 minutes
Reduced risk
Built-in validation catches errors before submission to HMRC
Clear handover
Users receive a full summary and confirmation they can keep for their records